Let's Talk About...the Spring 2014 Campaigns

January 14, 2014

Spring collections are slowly trickling into retail stores, and along with that comes the unveiling of the Spring 2014 Ad Campaigns. 

It's always a treat to see how ad campaigns contribute to the tone of a collection, and they often make the clothes come alive. And from a photographer scandal to new talents landing big campaigns, this round of campaigns was indeed quite lively.

Below are some of my favorites:

Miley Cyrus stars in the Marc Jacobs ad shot by David Sims
Let's start things off with one of the more interesting ad campaigns of the season. Miley Cyrus' status as It Girl continues into 2014 as the new face of Marc Jacobs. The images are dark and moody, reflecting the Victorian-inspired collection well.

The campaign by David Sims, however, is rather incongruous with past MJ campaigns which are usually photographed by Juergen Teller, who - according to the episode of E! News I was watching yesterday - refused to work with Miley. Apparently not everyone does "Adore You", Miley.

The result - a much moodier, darker campaign than usual. I like it and think it works, but Juergen Teller's refusal to work with Miley makes for an interesting story!

Sofia Coppola and Fan Bingbing for Louis Vuitton Spring 2014 photographed by Steven Meisel
Also helmed by Marc Jacobs (for the last time), the Louis Vuitton campaign for Spring 2014 celebrates the seventeen-year-reign of Jacobs before Nicolas Ghesquiere takes the reigns. The campaign features the women who inspired Marc Jacobs for his Louis Vuitton collections, including Sofia Coppola, Gisele Bundchen, Catherine Deneuve, and Fan Bingbing.

The photographs are beautiful, a fitting last campaign for the man who transformed the French leather house into a fashion powerhouse.

We'll miss Marc at Louis Vuitton, but I for one am so excited to see Nicolas Ghesquiere back in the game and know he will do marvelous things.

Karen Elson for Jason Wu Spring 2014 photographed by Inez van Lamsweerde and Vindoodh Matadin
The fiery-haired Karen Elson stuns in a sexy Jason Wu gown for the designer's latest ad campaign, shot by Inez van Lamsweerde and Vindoodh Matadin. Shot at NYC eaterie Indochine, Elson makes her Hollywood-glam dress look as appetizing as the food on the table.

I love Elson's dynamic pose, the punchy wallpaper, and the fact that Wu himself joins the supermodel for a fashionable bite to eat in another photo for the campaign. Perfection.

Lupita Nyong'o for Miu Miu Spring 2014 photographed by Inez van Lamsweerde and Vindoodh Matadin
Miuccia Prada continues her tradition of featuring up-and-coming Hollywood starlets with Spring 2014, which showcases 12 Years a Slave actress Lupita Nyong'o, along with Bella Heathcote, Elle Fanning, and Elizabeth Olsen.

The pastel-heavy collection gets some edge with the way these girls wear their Miu Miu clothes with confidence. This campaign is a total win for me.

Alexa Chung for Longchamp Spring 2014 shot by Vadukul
Alexa Chung has a tendency to turn everything she touches to glistening gold, and her latest ad for Longchamp is no exception. Chung is cool and adventurous in her light blue convertible and clutching to her vibrant yellow Longchamp bag.

I love the feel of this image, love the way it makes you want to hop in the passenger seat and join Alexa Chung on an exciting road trip.

Lady Gaga for Versace Spring 2014 photographed by Marcus Piggott
And of course, one my favorite campaigns of Spring 2014 is one of the most straightforward. Lady Gaga poses in Versace as a Donnatella doppelganger and looks beautiful doing so. Gaga's pose is seductive and sexy, just like a Versace dress. Simple, yes, but powerful.

What have your thoughts been on the Spring 2014 ad campaigns?

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I love hearing your thoughts! Thanks for reading! ♥︎Lindsey