In Defense of Drugstore Lipstick

Since I became interest in makeup (once I entered middle school, I believe) I've been searching long and hard for the best lipstick in the world. I've scoured countless fashion magazine and online beauty edits that all claim that they have found the elusive #1 lipstick in the world; I've spent hours at department store makeup counters and Sephora sampling colors and testing different formulas. I've debated the pros and cons of lip liners, or the differences between glosses and sticks and stains. It's safe to say that I've spent a fair amount of money and resources on lipstick, only to come to a rather fascinating conclusion:

Sometimes, drugstore lipsticks do the trick just as well as the designer versions.

But how could this be? Surely the extra $30 you pay to get a tube of Chanel Rouge Coco over a plastic-wrapped Maybelline lipstick must mean something? There has to be a reason why designer lipsticks are so much more expensive, right? RIGHT!?

So long as it looks good, who cares where your lipstick comes from!

At least in my experience, that's not necessarily the case. I've started buying exclusively drugstore lipsticks because I've failed to notice a difference between them and their supposedly higher-quality designer counterparts. My Chanel lipsticks fade away just as quickly, so I might as well save some money where I can, right?

And in terms of colors, I typically find that drugstore lipsticks have more vibrancy. What's more, if I'm nervous to try a new shade (say, a dark purple for a vampy look) I'm more likely to test out an $8 version than dropping $35 on a color I might only wear occasionally.

That's not to say that there isn't value in the designer lipstick. I'm a huge fan of Make Up For Ever for super-matte colors, and I know people who will wear NARS and Tom Ford until they die. There are virtues of these pricier lipsticks, and every so often I will find one that I really love, but in most cases I would rather put that money towards buying a new dress or a cute pair of shoes than on rather ephemeral lipstick. And unlike designer clothes were brand labels are often visible and you can flaunt your designer duds, no one will ever be able to tell if your perfect red lip is courtesy of Yves Saint Laurent or CoverGirl.

So the next time you're at CVS picking up your allergy medication, don't be afraid to test out a bold new color from Revlon or L'Oreal. You might just find your next signature color!

What are your thoughts on drugstore and designer makeup?