Web Wednesday: KEEP

InStyle magazine recently tweeted that their entire gift guide was available for purchase online at Keep.com and I was automatically intrigued.

As you may or may not know I am a huge fan of the magazine holiday gift guide, so immediately I was paying attention. But the fact that the whole guide was available online and all in one place! Gone are the days where we must hunt down each individual item from a magazine and find it on the internet - now the two mediums are so intertwined that the line separating print from web media is virtually invisible.

The website InStyle uses to conveniently share the links to all their gift guide goodies is called Keep and I am already infatuated with the web service.

Similar to Pinterest, users make profiles and different boards with different themes of categories. You can even make wish lists and send them to others! Users can browse new objects and easily find out where to buy a product online, or they can "keep" a product for later and digitally store it in a collection. So essentially Pinterest, but you can buy everything that you see.

Additionally, the website has featured guests come and curate special collections - this week, makeup artist Toby Fleischman has collected some of her favorite beauty buys.

Perhaps what I love most about the website is its gorgeous design. Usernames are presented in pretty script font, and icons in cool hexagonal shapes!

All in all, I am pleasantly surprised by this browsing-shopping website and definitely recommend it if you need to organize potential purchases (perfect for Christmas shopping!)

Here's my Keep profile!