Fashion & Football: Match Made in Heaven?

Something strange happens when you go to a big school like USC: you fall in love with football. Between the incredible on-campus tailgates, the triumphant trumpeting of the marching band, and the excitement of the games themselves, you can't help but to raise your pom-poms (and your "V for Victory") with everyone else and cheer for your school team.

Despite my endeavours to create as many chic outfits featuring a cardinal & gold color combination for games, even I must admit that football is not the most stylish of sports. It's rough and rugged, and the players are not overly involved with their appearances like chicer athletes - tennis stars and polo players, for example - are. But perhaps it's that ruggedness that has recently been appealing to the fashion crowd.

Rounded shoulders, jersey numbers, and letterman jackets are huge trends right now. Bloomingdale's flagship store in New York City (where the Super Bowl will be held) is going to display 48 designer football helmets in their windows - they'll be up for auction to benefit the NFL Foundation. Designers involved in the collaboration include Dannijo, Clover Canyon, and Rag & Bone. The helmets will be unveiled on January 15.